![]() He’s cultivated a strong relationship with the cognac brand throughout the years. He notes Rémy Martin’s role in curating the “USHH Backstory Pass”-an exclusive immersive experience in Vegas that incorporates music, art, and dance pop-ups. I really wanted to make certain that I give you something that not only entertained you, but you felt great, and gratified in spending the time to get there because I gave you something that you just otherwise would've never seen or experienced.” “I wanted Vegas to be an opportunity for me to spread my wings and try different things that I haven't before. So, I, what can I do to bring a little bit of that into this Vegas experience that's going to be different?” Usher adds. “I really enjoy being engaged on a deeper level than just listening to a song or seeing a performer on the stage. ![]() And, thanks to his phone-friendly policy, the show has regularly gone viral for everything from his illustrious vocals and roller skating skills to some of the aforementioned moments with its celebrity guests. In 2022, Usher began his Las Vegas residency at the Park MGM hotel, inviting fans of all ages and walks of life to go on a journey through his iconic discography, which includes top-selling albums like Confessions, 8701, and My Way. The reigning King of R&B sitting here on a prop restaurant booth, and it would behoove me not to start our discussion with the main topic surrounding him lately. There is so much to discuss-the campaign’s vibrant creative direction, Prague’s frigid air, the looming jet lag that accompanies it and his first full-length album since 2016. Still, Usher managed to stir up conversation and laughter, both in the arena and online. Palmer swooned under pressure, but when Usher attempted to sing sweet nothings into the ears of Saweetie and Winnie Harlow in the days that followed, neither celebrity buckled. ![]() Usher’s been busy-the multihyphenate entertainer has recently resurged in mainstream popularity thanks to to his recent string of celebrity guests at his Vegas show and meme-worthy performances like his set on NPR’s “Tiny Desk.” Last week, Usher serenaded Nope actor Keke Palmer, which instantly sparked a debate on Twitter (and might have caused a riff in her romantic relationship). It’s an early Wednesday afternoon in April, and we're in a rural neighborhood in Prague on the set of Usher and Rémy Martin’s new campaign shoot. I want you to wonder what it's like to be here.” “I allow people to bring their phones into my show, and normal people don't do that,” Usher says smirking as he discusses his viral Vegas residency. ![]()
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